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WE ARE GROWTH. INNOVATION.
‍HUMAN. CENTRED. DESIGN.

We’re bridging the gap between brands and people, creating innovative, insights-led experiences that drive business growth and delight users. We design for the future, while delivering impactful results in the now.

Two Worlds. One Human-Centred Outcome.
We may play in the digital realm, but we make our experiences human by bridging the worlds of customers and brands, transforming needs into strategies and transactions into relationships.
The Jera Rune, our logo. A symbol of worlds in sync and thriving.
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Why We Jump Out of Bed
It’s not just about the work we do; it’s about the impact we make. Each day represents a new opportunity to find deep insights, design new ideas and solve real-world challenges, pushing the boundaries of what’s possible with design and technology. It’s not just a job. It’s our passion.
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What Steers Us
We believe that the best solutions emerge from listening carefully, questioning the status quo, and being unafraid to take bold steps. Our decisions are informed by a deep understanding of the people we serve and the desire to create not just for, but with them.
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What Excites Us
The fast pace of change in the design and tech space, what it enables for people, and the value we can add through design present lifelong learning opportunities. Studying human behaviour and the application of tech as an enabler to drive value, has never been as exciting as today.
Hello! From our Leaders.
Founder + Strategy Director
Neil Botha
UX Director
Ashleigh Hewitson
Creative Director
Keagan McGoldrick

Decades of Human-Centred Expertise.

Our team has been diving into design thinking even before it became mainstream.

We put people first, and it shows. From designing groundbreaking digital experiences to implementing advanced AI solutions, we've successfully instilled a human-centred approach in everything we do.

LET'S CHAT

LET'S CHAT

neil@growthlab.co.za
(+27) 84 504 0505