our services
WE ARE. CRAFTING. DESIGNING. SHAPING. THE FUTURE. NOW.
We play in the digital realm by human rules.
+
AI-Powered Research
Our AI-enhanced research methods offer deep qualitative analysis, unveiling unique insights into your customers' unknown needs and fostering deep persona understanding for designing impactful solutions.

+  Fieldwork research
+  Interviews
+  User experience testing
+  Usability testing
+  Call centre analytics
+  Data analytics
+
Strategy
Our strategy offering focuses on thinking like the customer to prioritise their needs and experiences. We then apply innovative, future-proofing creativity to transform product and service experiences.

+  Journey mapping
+  Service design
+  Platform strategy
+  Design thinking
+
Design
Our design philosophy centres on empathising with the user to prioritise their needs and experiences. Translating into design and creativity that elevate the user experience across all brand touch points.

+  Digital product
+  Website
+  E-Commerce
+  Design systems
+  Brand systems
+
Motion
Digital interfaces are becoming more fluid, adaptive and personalised. G Lab Motion brings you the best of interaction design and animation capabilities, making your products and services more captivating and interactive.

+  Interaction design
+  2D/3D animation
+  Video production
+  Gen AI content
+
AI + Automation
Our tech solutions centre on an in-depth understanding of customer expectations and motivations. This approach elevates the customer experience by transforming automation moments into connection moments.

+  Conversational AI
+  Marketing automation
+  Interaction orchestration
+  Caller analytics

We’re    bridging the gap   between people and brands through insights, creativity and tech.

There’s often a lot of design, and not enough human. You won’t catch us designing for design sake. Instead, we place your customers at the centre of what we do and craft strategies and experiences that hit home on a personal level, ensuring that every solution is deeply impactful, and delivering real, measurable results.

And We're Doing it With Clever Tricks Up Our Sleeves.

AI-Powered
Insights.

Gen AI brings 10x efficiencies to find deep insights.

GEN AI

Design
Systems.

Ensures unified UX + design efficiencies for seamless scalability.

DESIGN

Animation + 
Content

AI-driven animation boosts efficiency by 10x and enhances storytelling.

MOTION

Design + Dev
Bridge

Enhance productivity + streamline workflows by 30-50% from design to launch.

DEV

We’ve Got the Experience to Back it Up.

01
Fintech
02
Short Term Insurance
03
Medical Aid
04
Mining
05
Health + Wellness
06
Advertising
DESIGNING SOLUTIONS FOR IMPACT.
Engagement + Conversion Optimisation (ECO) Audit

Our ECO Audit is the crucial first step in the transformative process, offering a detailed examination of your product's existing landscape, sift through analytics for insights, and gather direct feedback to pinpoint strengths and areas ripe for improvement.

Insights + ideation

Our detailed user research and market analysis serves to uncover deep insights from our specialised AI co-pilot, ensuring that every concept is rooted in real user needs and market opportunities, to create inventive and viable products.

Strategy + Planning

Our product strategy pinpoints essential features, establishes priorities, and lays a detailed roadmap. Balanced with a thorough technical feasibility study, to confirm that our innovative solutions can be effectively realised, we ensure a seamless blend of ambitious vision and practical execution.

UX Design

We’re dedicated to people, and creating deeply intuitive user journeys. We carefully craft our initial designs to deliver on persona needs, ensuring they meet our high standards for user interaction.

+ Design systems

+ Advanced personalisation

UI Design

We're dedicated to developing a unified design system for seamless consistency and scalability. Merging aesthetic appeal with practicality, we craft compelling interfaces that engage and delight users, setting the gold standard in design.

+ Design bridge + automation

+ Prototyping + animation

+ Micro-interactions

User testing + Validation

By conducting thorough user testing, aided by interactive prototypes, our test, learn, and refine process ensures our commitment to user-centric development, ensuring user preferences inform each design evolution.

Development + Engineering

Our agile development methodologies ensure a dynamic and iterative process with continuous integration and deployment at its core and adhere to the highest standards of security and compliance.