about.txt

GrowthLab is your 2030 customer engagement partner.

Your data, working. Your martech, optimised. Your customer engagement, elevated.

Your internal workflows, automated. Your results, growing.

Your entire customer engagement system, getting smarter every month.

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[ about.txt — 1.3 KB · plain text ]guest@growthlab

services/

Name	Info	Runs
strategy.sys	Customer engagement growth	quarterly
ai.workflows	Agents embedded in daily workflows	24/7
martech	We partner with the best	24/7
cx.journey	Journeys wired to revenue	always-on
service.blueprint	The brand promise, delivered	quarterly

select to view

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[ services/ — 5 items, 0 wasted ]guest@growthlab

strategy.sys

Customer Engagement Strategy

Customer engagement decided by customer behaviour, not by the campaign calendar. What to fix, what to evolve, what to stop: your data, your designs and your journeys optimised to boost impact.

you leave withA decision memo, a priced roadmap, an owner per deliverable.timebox6 weeks.

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[ strategy.sys — opens from services/ ]guest@growthlab

cx.journey

Customer Experience

Acquisition, onboarding, retention, win-back. We fix the moments led by customer and data insights and build intelligent journeys wired to revenue.

you leave withNot only the blueprint but the enablement to make you succeed.timebox8–12 weeks.

◀ ▶ cx-journey.mp41:1 ⤢

[ cx.journey — opens from services/ ]guest@growthlab

service.blueprint

Service Blueprint

Your customer experience, your brand promise and your machinery on one map: front stage, back stage, data, channels and teams working together.

you leave withA service blueprint outlining the plan to unlock ROI and attain the future view.timebox6–10 weeks to map.

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[ service.blueprint — opens from services/ ]guest@growthlab

ai.workflows

AI Agents

We build agents into real business workflows, and improve them as they learn from use. Guardrails, governance and human oversight built in.

you leave withWorking AI embedded in workflows that gives your team superpowers.timeboxFirst agent live in 9 weeks.

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[ ai.workflows — opens from services/ ]guest@growthlab

results.csv

Engagement	Delta	Yr
Digital acquisition journey	840% growth in online sales	25
Journeys + Data	2.1× registered devices	25
Voice AI across contact centres	97%+ accuracy	25
Medical aid for a younger audience	record sales and app usage	24
AI menu display	global innovation award	24

select to view

[ results.csv — 5 rows · audited ]guest@growthlab

case_0x01

+840%

Online sales, grown ninefold. The quote-to-buy journey rebuilt end to end: fewer questions up front, and an abandoned quote gets a follow-up in minutes, not days.

[ Digital acquisition journey · 2025 ]

[ case_0x01 — budget insurance ]guest@growthlab

case_0x02

2.1×

Registered devices, more than doubled. Retail buyers became known customers through registration and app-pairing journeys, with replacement reminders driven by real usage instead of a 90 day timer.

[ Journeys + Data · 2025 ]

[ case_0x02 — philips usa ]guest@growthlab

case_0x03

97%+

Accuracy on live customer calls. Voice AI across the group’s contact centres: verification, intent and next step handled in natural language, trained on real South African conversations rather than lab audio.

[ Voice AI · 2025 ]

[ case_0x03 — sanlam ]guest@growthlab

case_0x04

Record

Sales and app usage at record levels. Medical aid rebuilt for first-time buyers: quote, join and claim in the app, plus journeys that give a healthy twenty-something a reason to open it.

[ CX design + journeys · 2024 ]

[ case_0x04 — momentum health ]guest@growthlab

case_0x05

Winner

A global innovation award, won for AI menu displays that read the moment: time of day, weather, queue and stock deciding what the board shows next.

[ AI menu display · 2024 ]

[ case_0x05 — kfc ]guest@growthlab

terminal

GrowthLab OS terminal. Type help to see what runs here.

guest@growthlab:~$

[ terminal — guest@growthlab ]guest@growthlab

field notes

note_214.md

Growth is a system, not a sprint. Sprints end. Systems compound.

[ aug 2026 ]

note_198.md

If the journey map doesn't change what anyone does on Monday, it was art, not strategy.

[ jun 2026 ]

note_171.md

The best AI use case is usually the boring one nobody demos on stage.

[ mar 2026 ]

[ field notes — 3 of 214 ]guest@growthlab

settings

Guessworkpermanently disabled at the kernel level

Jargonminimal · one buzzword per meeting, maximum

Honestyalways on, even when inconvenient

Wallpaper griddot grid, also toggles in the terminal: grid

[ settings — growth preferences ]guest@growthlab

vanity_metrics

impressions.csv
likes.json
awards_we_nominated_ourselves_for.pdf
vanity_dashboard.fig
engagement_theatre.pptx

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[ trash — vanity_metrics · 5 items ]guest@growthlab

contact.app

Start a project?

This will allocate senior people to your growth problem.

Yes, let’s talk

[ contact.app ]guest@growthlab