Make your martech investment pay.
Win more customers.
Keep them
longer.
Grow revenue
more efficiently.
Growth Lab helps you get more from your marketing technology, customer data and AI. We find what needs to change, put the improvements in place and keep improving the results.
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Diagnose
Find the waste. Find the opportunity.
Where are customers dropping off? Which platforms are underused? What is stopping your teams from delivering? We examine your martech, data and customer journeys to find the answers.
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Prioritise
Put your money where it makes a difference.
We weigh the commercial opportunity against the cost and effort, so you know what to improve, what to invest in and what to leave alone.
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Unlock
Turn potential into performance.
We make the changes happen, from getting existing platforms working properly to connecting customer data, improving journeys and introducing useful AI and automation.
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Optimise
Prove the value. Build on the gains.
We measure what changes in revenue, retention and efficiency. Then we refine the approach, expand what works and stop what doesn’t.
Your next move shouldn’t take months. Or millions.
Considering Deloitte or Accenture?
Move faster and smarter through leading independent global martech research, applied to your business.
We combine that research with proven patterns, practical know-how and your own data to:
- Identify where your business can improve.
- Prioritise the changes that matter.
- Help you put them into practice.
Through MartechTribe, Growth Lab draws on 1,634 benchmarked martech stacks and research across industries since 2017.
Research: MartechTribe. MartechMap © chiefmartec and MartechTribe.
See the opportunity. Know where to act.
Use cross-industry research and your own data to identify opportunities, prioritise investment and plan the next steps.
Value Engineering Workshop
Identify the initiatives with the strongest potential return and focus your investment where it matters.
The value you get
- The value at stake, quantified
- Investment priorities, ranked by potential return
- A clear case for where to invest
- A framework your team can reuse
Three mornings or one full day.
Technology Strategy Workshop
See how your stack compares with peers, identify the gaps and set a clear investment roadmap.
The value you get
- A benchmark against high performing peers
- Prioritised technology investments
- A clear investment roadmap
- Recommendations your executives can act on
Three mornings or one full day.
Experience that moves you forward.
Neil and Frans combine customer experience strategy, martech research and hands-on implementation to help you turn insights into results.
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Neil Botha
Founder and Strategy Director, Growth Lab
More than 20 years turning customer experience strategy, data and martech into measurable growth for South African organisations.
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Frans Riemersma
Founder, MartechTribe
One of the leading international thinkers in martech. Produces the MartechMap and co-authors the annual State of Martech report with Scott Brinker, drawing on more than 30 years of consulting experience.