Martech consulting that gets more from the platforms you already pay for.
Your customer data, your CRM and your campaign tools should work as one system. In most businesses they do not.
We find what is disconnected or underused, then fix it with your team.
You get the fixes ranked by likely value, implemented in the order that pays back first.
Talk through your stackYour platforms as one system.
The boxes are jobs, not products. One platform often does several of them.
How our martech consulting works.
We start from the jobs your platforms do, not the logos, and find where the system breaks.
Then we fix it with your team, so the knowledge stays with you.
Talk through your stackThree steps.
- 1See your platforms as one system.The jobs each platform does, where data breaks between them, and what you pay for but have not switched on.
CRMNot connectedCustomer dataCampaigns
- 2Rank the fixes by likely value.So you know which fix to make first.
- MessagingSwitch on
- AnalyticsFix
- Consent and preferencesFix
- 3Fix them with your team.Implemented in the order that pays back first.
With your team
The three steps, each with an example. Your own fixes come from your stack.
The martech you pay for but don’t use.
Nearly 1 in 5 martech categories in financial services is a quick win. The capability is already there, waiting to be switched on.
We switch on and fix before we suggest buying anything.
Talk through your stackFour gaps we see often.
Switch on
- MessagingWhatsApp licensed, never used.
- CRMSet up for sales, never for marketing.
Fix
- AnalyticsThree sources, three answers.
- Consent and preferencesNot connected to campaigns.
Four common gaps, sorted into what to switch on and what to fix.
Questions
What does a martech consultant do?
Makes the marketing technology you already have work as one system: customer data, CRM, campaign tools and analytics. At Growth Lab that means finding what is disconnected or underused, ranking the fixes by value, and fixing them with your team.
Do we need to replace our platforms?
Usually not first. We switch on and fix before we suggest buying anything. If a platform is the wrong fit, we help you make that call before your renewal (see platform selection).
Do you work with our team, or instead of it?
With it. We fix it with your team, so the knowledge stays with you.
Can you start with a martech audit?
Yes. The Martech Score is our martech audit with a benchmark behind it: your stack scored against the best in your industry, with the three fixes that matter most.
Do you work with MoEngage?
Yes. We’re a MoEngage partner.
Where could your business perform better?
Make your martech, customer data and AI work harder for your business.