Martech platform selection: know what to buy, renew or replace before you sign.

Every renewal is a decision. Most get signed on habit.

We give you a strategic view of every platform you pay for, against what the best in your industry use, before you sign.

You get a clear call on every tool and the investment case behind it.

Decide before you sign

A decision on every platform.

An example board for a mid sized retailer, ahead of its renewals.

Invest

  • Customer data platformThe foundation for everything else
  • Customer engagement platformYour biggest gap to the best in your industry

Switch on

  • MessagingWhatsApp licensed, never used
  • CRMSet up for sales, never for marketing

Fix

  • AnalyticsThree sources, three answers
  • Consent and preferencesNot connected to campaigns

Stop paying

  • Customer feedback toolThe engagement platform does this
  • SMS gatewayAlready inside the engagement platform

Illustrative. Yours comes from your score, your contracts and what your team actually uses.

One of four calls for every platform you pay for.

Invest, switch on, fix or stop paying, based on your score, your contracts and what your team actually uses.

Each call comes with the investment case behind it.

Decide before you sign

What goes in, what comes out.

  • Your score
  • Your contracts
  • What your team actually uses

  • Invest

    Customer data platform

  • Switch on

    Messaging

  • Fix

    Analytics

  • Stop paying

    SMS gateway

Three inputs lead to one call for each platform. The platforms named are examples.

How to choose a customer engagement platform.

Start from the jobs it has to do for your customers, not from feature lists. Then compare the shortlist with what the best in your industry use.

We’re a MoEngage partner. When another platform fits you better, we tell you.

About our MoEngage partnership

What to weigh.

  • The channels your customers use.Where your customers actually are, not every channel on the list.
  • The data it needs.And whether your customer data can feed it.
  • Who in your team will run it.The skills you have, and the ones you would need.
  • What you already pay for.Anything else in your stack that does the same job.

Platforms we compare

  • MoEngage
  • Salesforce Marketing Cloud
  • Braze
  • CleverTap
  • HubSpot

Four things to weigh when choosing, and the platforms we compare most often.

Questions

How do you choose a customer engagement platform?

Start from the jobs it has to do for your customers, not from feature lists: the channels your customers use, the data it needs, who in your team will run it, and what you already pay for that does the same job. Then compare the shortlist with what the best in your industry use.

Are you independent?

We’re a MoEngage partner. Our calls come from your score, your contracts and what your team uses, and when another platform fits you better, we tell you.

Can you compare MoEngage with Salesforce Marketing Cloud, Braze, CleverTap or HubSpot?

Yes. That is a common question at renewal time. See our MoEngage partner page.

Do you start with a martech audit?

Often, yes. The Martech Score is a martech audit scored against the best in your industry, and its result feeds every call.

Where could your business perform better?

Make your martech, customer data and AI work harder for your business.

Let’s Talk