Martech Score: a martech audit with a benchmark behind it.

Your credit has a score out of 100. Now your marketing technology does too.

We score your stack against the best in your industry, and show you what to fix first.

You get your score, the three fixes that matter most and a plan with quick wins in the first 90 days. Built on independent research into 1,634 real stacks.

Get your score

Where you are, where the best are, and the gap

70 Apex band 53 Your score, an example
  • 53 where you are
  • 65 the best amongst your peers
  • 70 the Apex band. Nobody in your industry is there yet
MartechTribe

Led by Frans Riemersma, co-author of the State of Martech report and the Martech Landscape with Scott Brinker of chiefmartec.

CMO Council

More than 16,000 marketing leaders, controlling over $1 trillion in annual marketing spend.

Which one are you?

Every stack sits on two dimensions, the technology you have and how well your team uses it. The score tells you which to work on.

More technology Used better
  • OverbuiltGreat tools. Not the skills or processes to drive them.
  • PowerhouseThe right tools, run well. Protect the lead.
  • UnderbuiltMissing tools and missing skills. The most room to grow.
  • PrecisionA skilled team held back by its tools.

You’re at 53. Here’s how to get to 65.

Example starting score53/100
The best amongst your peers65/100

Fix these first+12 points

  • Marketing automation+5
  • Email+4
  • CRM+3

Doing well

  • Programmatic ads+0
  • Governance and privacy+0
  • Analytics+0

Nearly 1 in 5 martech categories in financial services is a quick win. The capability is already there, waiting to be switched on.

This is what you get.

  • Your score out of 100.Where you stand against the best in your industry.
  • Your team on the bleeding edge.Marketing, tech and operations aligned on what the leaders do differently.
  • A decision on every tool.Invest, switch on, fix or stop paying.
  • A plan with quick wins first.Your priorities ranked, starting with the first 90 days.
  • A path to agentic AI.Get the foundation right, so AI amplifies your strengths.

How the Martech Score works.

It answers what most people want from a martech audit: what you have, what is working and what to fix first.

The difference is the benchmark. Your stack is scored against the best in your industry, not against a checklist.

Get your score

From your stack to your plan.

  1. 1
    We map your stack.Every platform you pay for, by the job it does for your customers.
    • CRM
    • Email
    • Marketing automation
    • Analytics
    • Programmatic ads
    • Governance and privacy
  2. 2
    We score it out of 100.Against the best in your industry.

    53 where you are65 the best amongst your peers

  3. 3
    We rank the fixes by likely value.So you know which three matter most.
    • Marketing automation+5
    • Email+4
    • CRM+3
  4. 4
    You get a plan with quick wins first.Your priorities ranked, starting with the first 90 days.

    First 90 days: quick winsThen your priorities, ranked

The four steps from your stack to your plan, using the example score at the top of this page.

Benchmarked against 988 martech stacks.

The Apex benchmark covers 988 stacks across seven industries, from MartechTribe and the CMO Council, within research into 1,634 real stacks.

Every stack is scored on two dimensions: the technology you have and how well your team uses it.

Get your score

The benchmark.

  • 1,634real martech stacks in the research base
  • 988stacks in the Apex benchmark
  • 7industries compared

Two dimensions.

  • The technology you haveEvery platform, by the job it does.
  • How well your team uses itThe skills and processes that drive it.

The bar shows the 988 benchmark stacks within the 1,634 in the research base, and below it the two dimensions every stack is scored on. Source: Apex Martech Matrix and Score, MartechTribe and the CMO Council, September 2026.

Questions

What is a martech score?

A score out of 100 for your marketing technology. It shows where your stack stands against the best in your industry, on two dimensions: the technology you have and how well your team uses it.

Is the Martech Score a martech audit?

It answers what most people want from a martech audit: what you have, what is working and what to fix first. The difference is the benchmark. Your stack is scored against the best in your industry, not against a checklist.

What happens after the score?

You get a plan with quick wins first. We can make the fixes with your team (see martech consulting), or help you decide what to renew or replace before you sign (see platform selection).

Where could your business perform better?

Make your martech, customer data and AI work harder for your business.

Let’s Talk