In the bustling heartbeat of South Africa, a new player emerges to seize the digital age's boundless opportunities. Enter, CoverCompare.
Developed at breakneck speed as an MVP, CoverCompare set out with an ambitious innovation roadmap to bridge technology and cultural understanding together, and change the affiliated car insurance landscape for SA’s young and dynamic consumers.
UX strategy + design
Brand strategy + development
Business strategy
Growth hacking
Creative strategy
Marketing automation
Meet Coco, CoverCompare's AI-infused mascot—a digital ally created to demystify the often complex world of insurance. With a personality as engaging as the vibrant streets of Johannesburg, Coco offers a helping hand, guiding users to make informed decisions with ease - and a touch of sass.
The dawn of CoverCompare signalled a complete rejuvenation of its brand identity, which was crafted to resonate with its audience's dynamic lifestyles and aspirations. The fresh Corporate Identity (CI) and agile design system emerge as the bedrock for versatile interactions, enabling CoverCompare to dance across varied brand touch points with coherence and presence that is both striking and meaningful.
In our mobile-first world, CoverCompare's strategy focuses on delivering a seamless, credible experience right at the users' fingertips. This ensures that stepping into insurance feels as intuitive as scrolling through a news feed. By weaving strategic alliances with top-tier insurance providers, CoverCompare fortifies its trustworthiness and tailors insurance solutions that reflect individual needs and nuances.
With a keen understanding of its audience's digital behaviour, CoverCompare has replicated the complete insurance purchase process within WhatsApp, bringing convenience and familiarity into the fold, and enabling users to traverse the ins and outs of insurance within their preferred mode of communication—a testament to CoverCompare's user-centric philosophy.
CoverCompare's debut into social media isn't just about presence—it's about making connections that resonate. The bespoke ad sets speak the language of South African youth.
Since its inception, CoverCompare is ticking all the right POC boxes. This is the commencement of a journey towards an ambitious horizon, where insurance is not just a necessity but an experience tailored for each user, reflective of the vibrant spirit of South Africa's future.
