Momentum Multiply has embarked on a groundbreaking journey, reinventing its health and wellness application to unlock new realms of vitality for its members.
This case study delves into the intensive collaboration and fresh, research-backed strategies that have redefined the app's value proposition, making every health-focused action more rewarding.
UX strategy + design
Brand strategy + development
Growth hacking
Creative strategy
Marketing automation
Through a vigorous process of multiple fieldwork interviews and numerous value proposition design workshops, we captured the essence of member aspirations. An 'outside-in' philosophy drove our strategy, involving members in co-creation sessions that tested and honed every facet of the value proposition, ensuring it not only resonates but also transforms the user experience.
Momentum Multiply's app transcends traditional wellness approaches by blending activities, challenges, and Recharge Days. We've introduced gamified elements that spur competition and camaraderie among age groups, balanced with incentives for members to log recharge days, promoting stress management and quality sleep, contributing to a comprehensive health journey.
Momentum Multiply leads with a trailblazing digital health screening feature within the app. This innovative tool offers immediate, in-depth insights into users' health, removing the need for clinic visits while providing a seamless and proactive wellness experience.
Understanding the diverse needs of the market, the app's tiered access caters to all, from a free version to premium offerings. Each segment receives personalised health solutions and rewards, ensuring every user's wellness journey is as rewarding as it is personal.
Strategic UX thinking has been pivotal in developing an engaging onboarding experience. The app motivates users to complete a comprehensive array of wellness activities and goals, ensuring they garner both personal and financial benefits from their health-conscious efforts. The app's design isn't just smart; it's a roadmap to a healthier life and richer rewards.
